• Graphic Design, Sport & Inspiration

    This research project sets out to explore and document the ways in which graphic design can express the inspiration and human potential embodied in sport. This will be achieved through visual experiments, research into graphic design for sport and through international pro-bono design projects involving sport and community development.

    This is an independent project by Jen Roos, principal of 8PTS (8pointstudio.com) and Assistant Professor, Graphic Design at Mercy College in New York. Partial funding has been provided through a Mercy College Faculty Grant. Partial project assistance has been provided by Mercy College intern, Anita Mosquera.

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Cup of Heroes Logo Launches in South Africa

Here are some photos of the Cup of Heroes logo at its launch at the annual Cup of Heroes final event this fall. We were excited to see it in action! Advertisements

Design Studies 2

While continuing to collect and catalog a wide-range of examples of graphic design for sport (a monumental task and some of which we will post here once more organized) I managed to fit in beginning of a few of my own visual experiments this summer. Working with silhouetted images of athletes in motion (lores for … Continue reading

Cup of Heroes Logo Development

Since returning from Cape Town in July, back here at 8pointstudio in New York we have been working long distance with SCORE on the further development of the Cup of Heroes logo. Our focus has been on capturing the team spirit of the event and the notion of group achievement while designing within the parameters … Continue reading


Here are some images of World Cup-related graphics designed by Amicollective. I am loving their work. Kaiser Chiefs are one of Soweto’s professional soccer teams (“Amakhosi” means Chiefs in Zulu). Laduma means “to thunder” or “be famous” in Zulu and is cheered when a goal is scored. Also, for those interested, a friend and co-SCORE … Continue reading

World Cup Images

Here are some of the images I took of graphics and visuals surrounding the World Cup in Cape Town.

Cup of Heroes on Change Observer

Since my return from Cape Town I’ve been busy writing a short article posted this week on Design Observer about my trip to Khayelitsha and the related design work I did for SCORE while there. http://changeobserver.designobserver.com/entry.html?entry=14788

Leaving Monday for Cape Town

I am trying to get everything in place before leaving for Cape Town this coming Monday morning (28th). We have been working with SCORE on initial logo designs for their Cup of Heroes initiative where community teams score points for cultural displays, fair play and community service in addition to their on-field performance. This year’s … Continue reading

Designing for SCORE (score.org.za)

At the end of April 2010 I applied for and received a faculty grant from Mercy College to research and produce design work around the topic of graphic design, sport and inspiration. This grant specifically provides funding that allows me to return to Cape Town, South Africa this June/July to begin work on a series … Continue reading

Design Studies

In the studio we have just begun exploring ways of translating the inspiration of sport through graphic design working with both physical collage and in Illustrator. More experiments (with materials, visual inspiration and motion) will follow this summer (when I return in July from South Africa and World Cup 2010.) I am interested in ways … Continue reading

Graphic Design for Sport and Community Development in South Africa 2010

In just two and a half weeks, on June 28th 2010, I will leave to spend twelve days in Cape Town, South Africa on a faculty grant as part of my research into how graphic design can express the inspiration that sport embodies. As part of this project, over the next year or so I … Continue reading